STRUCKBLOG is a Canadian lifestyle blog created by Anna Ruck. The blog explores a variety of topics, including style, beauty, food, travel, all from a mother’s perspective. STRUCKBLOG strives to share honest stories, thoughts, and inspirations as well as favourite product reviews and fun giveaways.
STRUCKBLOG was born in 2015 and over the years has expanded beyond a personal blog to become a service-based business. Anna provides creative and digital marketing services to businesses/brands big and small. To learn more about working with Anna, visit the SocialSTRUCK page.
Mama Anna Ruck, owner of STRUCKBLOG, is an influencer, a social media teacher, and a content creator. Get help promoting your brand and products on STRUCKBLOG channels via my influencer work, or work with Anna to create content for your own via SocialSTRUCK.
STRUCKBLOG offers photography, videography, freelance writing, and social media/digital marketing consulting services for individuals and groups to help you create the content you need to get your brand seen online.
As a mom of two boys (aged 2 and 4), Anna writes about real motherhood, recommends must-have products via the STRUCKBLOG Shop and STRUCKBLOG Amazon Storefront, and shares her knowledge about education & learning as a holder of both her Bachelors and Masters degrees in education.
Anna holds a marketing minor and has completed numerous additional continuing education courses in digital marketing. After working as an influencer for the last 8 years, and full-time for the last 3, Anna has learned a thing or two about content marketing and has grown her social reach to ~50k across social channels. She shares tips about social media, Reels, and content creation on Instagram @socialstruck.
Although as a work-from-home-mom she’s often in sweats, Anna aims to look stylish when not wearing leggings (and sometimes even still). As the keeper of far too many clothes, she believes that you can feel comfortable but still look put together (even while super pregnant, as seen above). As a published stylist, she loves to share practical fashion tips for moms on the blog and via social media. Anna also owns Struck by Secondhand, the only dedicated maternity and nursing clothing store in the Kingston, Ontario, area.
For the full scoop and story about how and why STRUCKBLOG started, and why it’s called that anyway, check out 5 Years Blogging: What to Consider Before Blogging.
The Origins of STRUCKBLOG
Anna started STRUCKBLOG.com 8 years ago on a complete whim. She was feeling uninspired, lost, and unsure of which direction to go in. But, instead of fixating on what was missing, she opted to direct her attention towards the things that inspired and struck her. By focusing on her passions and sharing them on the blog, she was able to infuse her life with the elements she felt were previously lacking while connecting with others she hoped would be able to relate to her journey in some way.
It started out as a fashion blog, morphed into a mom blog, and now is also a service-based business where Anna is able to help small business owners create content and grow their online presence.
STRUCKBLOG Today
Anna gained marketing knowledge through post-secondary education and worked to further develop her expertise as a marketing and communications professional before becoming a full-time blogger/influencer and small business. “I saw my blog as a space where I could test out creative ideas and digital marketing campaigns to further advance my skill set” (as quoted in the Like A Voss Female Entrepreneur Series interview.)
Now, she has built an online community with a reach of approximately 50 thousand with others who similarly endeavour to create fullness in their lives and see a reflection of real-life shared online. Over the years she has worked with national and international brands including Procter & Gamble Canada, Reebok Canada, and McDonald’s Canada, to name a few.
More of her work can be viewed here.
Working With STRUCKBLOG
Today, when she’s not changing diapers or keeping maternity and nursing clothing out of the landfil, Anna is creating content as a blogger and influencer while offering a variety of digital marketing and creative services to businesses under the STRUCKBLOG SocialSTRUCK brand. This includes freelance writing, content photography/video, editorial styling, as well as social media consulting for businesses who want to up their social media game. Whether your need one-on-one help or are planning a workshop, I can even help you make and navigate Instagram Reels!
STRUCKBLOG has 3 Instagram accounts for you to follow depending on your interests. On STRUCKBLOG we’re talkin’ real and practical mom life. On SocialSTRUCK you’ll find content creation ideas, social media tips (including Reels), and all things digital marketing. And finally, you can shop secondhand maternity and nursing clothing at StruckbySecondhand.
“It was a delight to work with Anna as our MC for the Doula Support Foundation’s Benefit Concert. She was incredibly responsive, easy to work with, and brought energy and joy to the role that was just what we needed. Thank you, Anna, for your contributions to this event, and we hope to work with you again in the future!”
– Laura Pascoe, Director of Doulas & Co-founder, Doula Support Foundation
